Results

Spend, Conversions and Signed Cases

33 signed cases from 127 leads

A personal injury attorney received 127 leads in February through Local Service Ads and Meta ads. Thirty-three of those leads were signed as cases, giving a lead-to-case rate of 26%.

7 signed cases at $1,714 each

A criminal defense attorney practising in DUI and domestic violence matters received 33 leads from paid search in February. Seven were signed, and the case values are itemised in the export alongside.

Ad spend: $12,000
Case value signed: $34,000
Cost per signed case: $1,714 across 7 cases
Cost per lead: $363
Lead-to-case rate: 21%

Inbound call volume

Call volume, broken out by channel

Each figure below is total inbound calls recorded by call tracking across every channel the account monitors — paid search, the Google Business Profile listing and website numbers. The share attributable to paid search is marked on each exhibit.

844 calls across three months

Three consecutive months of call tracking for a Florida business law firm. Volume held its level month to month rather than spiking once and falling away.

238 calls in 90 days

A Los Angeles attorney practising in investment fraud. Paid search sat near zero through April and May, then produced the account’s strongest weeks in June.

66 calls in one week

Seven days of call tracking for an Orlando immigration firm, with the Google Business Profile listing carrying most of the volume.

64 calls through the July 4th week

A Miami business attorney. The days either side of the holiday carried the week, with paid search and website calls tracking each other closely.

116 calls in the same holiday week

An Orlando personal injury firm over the same seven days, where two separate Google Ads call channels produced close to half the total.

524 calls in a single month

A New York employment attorney, and the highest single-month call volume on this page. Tracked daily across four channels for all thirty days of June.

Local Service Ads

92 calls from Local Service Ads alone

A criminal defense lawyer in Washington DC practising in drug charges, felonies and federal matters. Local Service Ads bill per lead rather than per click, and no other channel contributed to this figure.

100% from paid

Google Ads accounts

What the Spend Returned, Account by Account

An investment fraud practice refined week over week — and the lowest cost per conversion of any account on this page.

A second investment fraud account, improving month over month at more than double the conversion volume of the first.

A business attorney who added budget without losing efficiency. The highest conversion rate on this page, at 26.89%.

Month one for a newly onboarded criminal defense lawyer: 6 signed cases, drawn from 27 paid search leads and 18 Local Service Ads calls across DUI and DV matters.