PPC For Law Firms

— Results

Every number on this page came from a real legal account.

We run paid media for the legal industry only. Across 7 verticals and $5M+ in cumulative managed ad spend, the featured cases below are recent engagements with the cleanest documentation — one or two from every vertical we serve. No demo screenshots. No mock dashboards. No “industry averages” doing the heavy lifting.

Personal Injury

Investment Fraud

Criminal Defense

Probate

Family Law

Business Law

Legal Funding

Portfolio • Statement

Legal verticals
7
Featured cases
10
Geography
16+ states + CA
Typical spend
$30–80K/mo
Managed to date
$5,000,000+

Verified Accounts

7

Legal verticals

Personal injury, investment fraud, criminal defense, probate and estate planning, divorce and family law, business law, legal funding.

10

Documented case studies

Recent engagements with data we’re free to publish, chosen to cover every vertical rather than to showcase the best months.

$5M+

Ad spend managed

Across PPC, LSA and Meta. Clients typically spend between $30K and $80K a month.

16+CA

US states + Canada

Orlando to Los Angeles, DC to Denver, New York to the Greater Toronto Area.

— By Practice Area

Pick your vertical.

Each practice area has its own page with the full case study, channel mix, pricing and FAQ.

01 · Vertical

Personal Injury

Michael T. Gibson • Orlando

02 · Vertical

Investment Fraud

Patil Law, PC · Los Angeles, CA

03 · Vertical

Criminal Defense

Boyle & Jasari · Prager Law

04 · Vertical

Probate & Estate

Evans Case, LLP · Denver, CO

05 · Vertical

Divorce & Family Law

Vantage Group · Feldstein

06 · Vertical

Business Law

Cueto Law Group

07 · Vertical

Legal Funding

DMS Funding · Tribeca + MayFair

Get in touch

Yours not listed?

If we can run it well, we will. If not, we’ll say so.

— By Practice Area

Ten engagements across seven verticals.

Each card leads with the metric that defined the engagement. Open any one for the full write-up.

Personal Injury

Orlando, FL

14 Months

PPC + LSA · Tier 4 spend

22

Signed cases in a single month (April 2026)

Michael T. Gibson, P.A.

184 leads on $51,324 in spend, with 17 of the 22 signed cases arriving through Google LSA. Fourteen months and running, at $30K–$80K a month — the longest engagement in the portfolio.

FULL CASE →

Investment Fraud

Los Angeles, CA

14+ months

PPC-led · National

21.5%

Click-to-lead conversion · investment-fraud-attorney campaign

Patil Law, PC

Cost per lead moved from $205 to $109 over five months on securities-grade ad copy. The firm renewed at full retainer when the introductory rate ended; the national practice is now past fourteen months.

FULL CASE →

Criminal Defense

DC + Philadelphia

LSA-led

Federal · Multi-office

92

Calls per month from the DC LSA campaign alone

Boyle & Jasari, LLP

A federal defense practice running LSA across two offices at Tier 1, $5K per location. LSA carries the call volume; PPC picks up the long-tail federal-charge queries.

FULL CASE →

Criminal Defense

Denver, CO

PPC-led

DUI + DV · Single market

2.8×

Return on ad spend — $12K in, $34K out

Prager Law, LLC

Seven signed cases in a quarter at $1,714 each, with DUI campaigns converting 21% of clicks into leads — in a market where price-shopping usually pushes acquisition costs higher.

FULL CASE →

Probate & Estate

Denver, CO

6+ months

LSA-led · Tier 2

$128

Cost per lead in March 2026 · down 17% on February

Evans Case, LLP

$6,238 in spend returned 49 connected calls and 39 charged leads, with intake grading 54% of them mid or high quality. Probate, guardianship, estate planning and probate litigation all run from one account.

FULL CASE →

Divorce & Family Law

Chicago, IL

4 months

PPC-only

↓41%

Cost per lead, February to March 2026 ($67 → $40)

Vantage Group Legal

132 leads in March on $5,226 in spend, and the $40 cost per lead held for two further months at the same budget. Search prospecting converts 23% of clicks.

FULL CASE →

Divorce & Family Law

Markham, ON

Just launched

Premium consults · Multi-attorney

D1

Account ownership transferred on day one of the migration

Feldstein Family Law Group

A recent migration from a previous agency, with 100% of account ownership transferred to the firm before any media spend. A 10+ attorney practice with daily reporting.

FULL CASE →

Business Law

Multi-practice

Multi-channel

PPC + LSA · $20K/mo

186

Conversions in a single month (April 2025)

Cueto Law Group

$20,089 in monthly spend split 85% PPC and 15% LSA, with cost per lead moving from $108 to $88. Formation, contracts and litigation run as separate ad groups within one campaign.

FULL CASE →

Legal Funding

New York, NY

8 months

Pre-settlement · PPC-led

$29

Peak weekly cost per lead · 122 leads in one week

DMS Funding

A midtown Manhattan pre-settlement funder at $11K–$13K a month, with tight case-type filtering — no workers' comp, no class actions. The founders recorded a video testimonial mid-engagement.

FULL CASE →

Legal Funding

Tampa, FL

13 states

Multi-brand · One verified account

13

States targeted · two brands, one ad account

Tribeca + MayFair

Two consumer funding brands run through a single verified account with per-brand tracking, at 54 leads a week and a combined $27.64 cost per lead. Both stayed live when one brand hit verification issues.

FULL CASE →